Cookie Policy

Last updated: 27 February 2026

This Cookie Policy explains how Acudo (“we”, “us”, “our”) uses cookies and similar technologies on www.acudo.com (the “Website”). It also explains how you can manage your preferences.

1) What are cookies?

Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as pixels, tags and local storage (for example, in your browser’s localStorage). For simplicity, we refer to these collectively as “cookies”.

2) Why do we use cookies?

We use cookies to:

make the Website work and keep it secure;
remember your settings (including your cookie choices);
understand how the Website is used and improve performance (analytics); and
measure marketing performance and improve relevance of advertising (marketing), where enabled.

3) Cookie categories we use

We use the following categories of cookies:

Strictly necessary cookiesThese are required for the Website to function properly and securely. They cannot be switched off in our systems.

Analytics cookiesThese help us understand how visitors use our Website (e.g., pages visited, time spent, errors) so we can improve it. These cookies are only used if you consent.

Marketing cookiesThese are used to measure advertising performance, build audiences, and understand conversions from ads. These cookies are only used if you consent.

Embedded media cookiesIf we embed video content (YouTube/Vimeo), those providers may set cookies to enable playback and measure performance. These cookies are only used if you consent, unless you choose to play a video using a privacy-enhanced option (where available).

4) Managing your cookie preferences

You can change your cookie preferences at any time:

by adjusting your browser settings to block or delete cookies.

If you disable certain cookies, parts of the Website may not function properly.

Cookie list

Cookie names and durations can vary depending on configuration and provider updates. Below are the main cookies and similar technologies that may be used on acudo.com.

Strictly necessary cookies (always on)

These are required for the Website to function and to keep it secure.

Cookie preference cookie (Acudo) Purpose: remembers your cookie choices so we don’t keep asking Typical name(s): cookie_preferences / cookie_consent Acudo Typical duration: 6 months
Security/form protection cookie (Acudo) Purpose: helps prevent security threats on forms (e.g., CSRF protection) Typical name(s): csrf / csrf_token Typical duration: session
Session cookie (Acudo) Purpose: maintains session state (only relevant if you have login/secure areas) Typical name(s): session / session_id Typical duration: session

Sanity (CMS): Sanity is used as our content management system. Public pages typically do not require cookies from Sanity. If we run administrative tools (e.g., Sanity Studio) on a separate subdomain, those tools may set authentication/session cookies on that subdomain.

Analytics cookies (optional — used only if you consent)

These help us understand how visitors use the Website so we can improve it.

Google Analytics 4 (GA4)

Purpose: website usage analytics (e.g., pages visited, sessions, performance)
Typical cookie name(s): _ga, _ga_<measurement-id>
Typical duration: up to 2 years (configuration-dependent)

PostHog

Purpose: product/website analytics and improving user experience
Typical cookie name(s): ph_<project_api_key>_posthog
Typical duration: around 365 days (configuration-dependent)
Other storage used: PostHog may also store identifiers in localStorage (e.g., ph_*) depending on configuration.

SEMrush

Purpose: SEMrush is primarily used as a marketing/SEO tool. If SEMrush scripts/widgets are embedded on our Website, they may set cookies.
Cookie name(s) & duration: SEMrush does not set cookies on this Website. We use SEMrush as an external SEO/marketing tool and it does not place cookies on visitors’ devices via acudo.com.

Marketing cookies (optional — used only if you consent)

These are used to measure advertising performance, conversions and campaign attribution.

LinkedIn (Insight Tag)

Purpose: ad measurement, conversion tracking, and audience insights
Typical cookie name(s): li_gc, lidc, bcookie, bscookie, UserMatchHistory (may vary)
Typical duration: varies by cookie/provider configuration

Google Ads/conversion tracking

Purpose: conversion tracking, campaign measurement and attribution
Typical cookie name(s): _gcl_au, _gcl_aw, _gcl_dc, and third-party cookies such as IDE / test_cookie (may vary)
Typical duration: varies by cookie/provider configuration

Brevo (email/CRM tracking)

Purpose: attribution and understanding how people interact with our Website after engaging with our marketing
Typical cookie name(s): sib_cuid (may vary)
Typical duration: varies by configuration

Embedded media cookies (optional — used only if you consent)

If we embed videos, the provider may set cookies to enable playback and measure performance.

YouTube embeds

Purpose: video playback and performance measurement
Typical cookie name(s): YSC, VISITOR_INFO1_LIVE (may vary)
Typical duration: session or varies by cookie

Vimeo embeds

Purpose: video playback and performance measurement
Typical cookie name(s): vuid (may vary)

Typical duration: varies by cookie/provider configuration

Contact

If you have questions about our use of cookies, contact us at info@acudo.com.